Friday, May 20, 2011

Advertising v. science

So I've been seeing this commercial for some energy drink or other that might be Jamba or maybe Java or something like that; I don't pay close attention to insignificant details like the name of the product being advertised.

What I do pay attention to is bullshit—which is to say, everything in every commercial except for (and in some casing including) the name of the product being advertised.

The particular species of bullshit in this one is that it claims to give you "energy without chemistry."

Now, I know I didn't take chemistry in...ever, but I did take biology and I have an unfortunate fact to share with the energy drink people:

energy is made entirely out of chemistry. Seriously. Chemistry is what allows us to turn carbonated sugar water into anything that is not carbonated sugar water. Like energy. Or urine.

Now I'm all for food-based ingredients in foods, but saying "natural caffeine" and then listing a bunch of scary chemical names that are in other drinks does not make your drink any less crap.

Carry on with your Friday.

1 comment:

Shauna said...

Here here!!!

If pseudoscience wasn't so effective at hoodwinking people, I would find it funny....